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Moffo then passed along guidelines and a sample script from the Consortium of Behavioral Scientists, a secret advisory group of 29 of the nation's leading behaviorists. The key guideline was a simple message: "A Record Turnout Is Expected." That's because studies by psychologist Robert Cialdini and other group members had found that the most powerful motivator for hotel guests to reuse towels, national-park visitors to stay on marked trails and citizens to vote is the suggestion that everyone is doing it. "People want to do what they think others will do," says Cialdini, author of the best...
...been an unabashed behavioral geek ever since he read that 401(k) study. His deputy, Jeff Liebman of Harvard, is a noted behavioral economist, as are White House economic adviser Austan Goolsbee of the University of Chicago, Assistant Treasury Secretary nominee Alan Krueger of Princeton and several other key aides. Sunstein has been nominated to be Obama's regulatory czar. Even National Economic Council director Larry Summers has done work on behavioral finance. And Harvard economist Sendhil Mullainathan is organizing an outside network of behavioral experts to provide the Administration with policy ideas...
...remain relevant long after its political patron is gone. But PlaNYC is built to last, even during a recession, because it encompasses far more than just feel-good greenery. Agarwalla, who has studied why Philadelphia declined compared with New York in the 20th century, believes sustainability will be the key to urban success in the 21st century. "We didn't develop this plan out of a desire to be green," he says. "This is crucial for its economic and environmental future...
...anything other than a hard-liner. He climbed the ranks of the ruling party much more quickly than most; more than a decade ago, he began to join Kim on visits to vital military units, where he established close ties to senior commanders. Soon, Kim was sending him on key trips abroad...
...musical pharmacology” are bound to be fraught with resistance and skepticism from doctors and patients alike. Though they draw upon the varied fields of neurobiology, endocrinology, psychology, sociology, and physiology, SANOSON hopes to synthesize these diverse disciplines into a single, clinically-proven treatment. The key, researchers believe, lies in synchronizing a patient’s regulatory processes to the prescribed music. SANOSON is one of the first companies to demonstrate the effectiveness of such synchronization in a clinical setting. As noted in a recent New York Times article, when these processes and structures were properly paralleled in patients...