Word: katzenberg
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Some of the famous names listed include CNN's Larry King, the family trust of Jeffrey Katzenberg, and New York Mets owner Fred Wilpon. The list also shows massive duplication in some accounts. One victim, for example, "Melvin Marder CPA," appears more than 250 times, while another, "Sosnick Bell & Co.," shows up more than 700 times. Sterling Equities is listed close to 200 times...
...worked longer on this than anyone in the history of the Super Bowl - 4½ years!" says DreamWorks' Jeffrey Katzenberg. (The 4½ years, by the way, is how long it took to make the whole movie, from which the trailer was taken.) "The last time someone has actually run more than a 60-second spot at the Super Bowl was when Nike did it in the mid-1990s. We wanted 90 seconds so we could take the time and try and tell a bit of a story...
...riding on the success of Monsters, which is why DreamWorks is ponying up for the marketing blitz. Nearly five years ago, Katzenberg decided to put his money where his vision was and, starting with Monsters, committed to making all his company's animation in 3-D from the outset. While Disney's Pixar and others have also produced 3-D animation over the years, the special effect is typically added during postproduction. DreamWorks built its own 3-D-authoring software and hardware and, along with Intel and Hewlett-Packard, built a server farm that fills a room, floor to ceiling...
...Bowl commercial (as well as Monday night's episode of the NBC sitcom Chuck) is designed for TV broadcast and requires a setup that's similar to anaglyph - a newer, higher-quality version called ColorCode. "It doesn't bleed colors out the way the old anaglyph glasses did," says Katzenberg. "But consider this a warm-up for the movie-theater experience, which, honestly, is 100 times higher quality than you could see on TV. This is like a Razor scooter compared to the Ferrari experience of seeing it in a theater...
...Katzenberg said Super Bowl viewers could still enjoy the commercials without the glasses: "If you don't wear 3-D glasses and you have three beers, it'll look like everything else you're looking...