Word: katzenberg
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Dates: during 1980-1989
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...multipicture deals. Midler went on to star in Ruthless People (revenues: $72 million) and Outrageous Fortune ($53 million). Dreyfuss appeared again in Stakeout ($66 million) and Tin Men ($26 million). Robin Williams, who had made two bombs at other studios, hit big with Good Morning, Vietnam. Says he: "Jeffrey ((Katzenberg)) picks people in neutral, stalled between phases, and tries to find the right vehicle for them. There's a joke going around that he hangs out outside the Betty Ford Center." But besides recruiting the down-and-out, Katzenberg lures established stars by offering them Hollywood's big opportunity...
...film projects, rather than buying packaged deals from agents at high markups. After picking a story, the Disnoids go bargain hunting for the rest of the pieces. Suddenly chic, Disney now uses its prestige instead of its poverty as an excuse for eliciting better deals. Says Richard Frank, Katzenberg's No. 2 man: "We have the money, but we won't pay retail." The average Disney film during 1987 cost about $12 million to make, in contrast to Hollywood's $16.5 million average. Fully 22 of the 23 films made and released by the new Disney management have turned...
MOST MIRACULOUS TURNAROUND Disney, long in the box-office cellar, which has turned out a string of hits, including Outrageous Fortune, Stakeout and Three Men and a Baby, since Honchos Michael Eisner, Jeffrey Katzenberg and Richard Frank took over just three years...
...Beverly Hills, was tenth among 1986's box-office winners; the next, Ruthless People, ranked eighth; Outrageous Fortune has earned more than $25 million in the first 25 days of release. The cheeky trio made Disney a major movie studio and Midler Hollywood's top female attraction. Rhapsodizes Jeffrey Katzenberg, chairman of Walt Disney Studios, who recently signed her to a three-picture production deal: "Bette Midler is the single greatest asset as a performer we have." Asset? You Bette! You're the company's hottest female star since Minnie Mouse...