Word: justput
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Dates: during 2000-2009
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...When authors, editors, publishers, and their marketing minions conveneto discuss what shall adorn their precious new creation, many questionsmust trouble them. “How do we seduce readers? Do we assume theycan’t actually read the title and need some symbolism? Or do we justput something on the cover so completely strange that they must immediatelybuy the book to find out what lies inside?” From the looks of thebooks in the front of the Harvard Books Store today, there’s no one rightanswer.The Philosopher’s Apprentice, by JamesMorrowThe cover...