Word: jerrica
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...meant to serve as the antiBarbie and had a lot more going on than the other dolls in her cohort. She even came with a nice little background story to prove it. Little girls everywhere were fed the tale of Jem: pop diva by night, successful Starlight Records CEO Jerrica Benton by day. Always generous, Benton even donated all of the profits of Starlight Records to an orphanage. But the coolest part about Benton was her transformation—after having her computer Synergy project a hologram over her body, she would emerge as Jem, the hottest, most talented rock...
...cartoon show demonstrated that female-dominated bands could have kick-ass rock videos. The hour-long show was specked with music video sequences, each one carrying the mark of MTV. Even Starlight Records was a beacon of hope to young women. Through her work as Jerrica the CEO, Jem showed young girls that the booming big business world of the ’80s was not a male-only affair...