Word: ize
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Dates: during 1950-1959
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...ize to any loose nouns for a dynamic verb. A PR man never "finishes" or "completes" a project; he finalizes it. By the same token, subsidiaries are activized, problems are empathized, and slack departments energized...
...condone the National's ineptness in public relations. This has given us a public-relations problem for a long time." A Waco alderman, ex-Mayor Ralph Wolf, put it more bluntly: "The trouble with the Red Cross," he said, "is that they have too many workers . . . who special ize in making people madder than hell...