Word: ivrea
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...visitor today at one of Olivetti's plants in the rolling foothills of the Italian Alps near Ivrea might get the impression that the staff has gone out to lunch. Only small groups of workers are visible at their jobs in the modern ten-acre complex. Olivetti-designed robots, controlled by Olivetti computers, turn out more Olivetti computers and other electronic products in a surrealistic demonstration of the new industrial revolution...
...standard of excellence in corporate appearance was set by Camillo Olivetti and his son Adriano. The Olivettis started manufacturing typewriters and other office machines in 1908 at Ivrea, Italy. From the outset, their company was dedicated to outstanding design. Olivetti also excelled in providing such employee services as nurseries, day camps and housing assistance. Said Riccardo Musatti, Olivetti's director of advertising until his death in 1965: "The corporate image ... should not be a distorting mirror or a come-on symbol, but the total expression of a complex reality...
Italian Communist leaders in the past have made obeisances toward the church, but never to the extent that Berlinguer has His extraordinary statement was prompted by Bishop Luigi Bettazzi of Ivrea. After last year's national elections, in which the Communists increased their hold over the large city governments as well as 2,778 towns and villages, Bettazzi wrote an open letter to the secretary-general asking whether local Communist governments could be counted on to guarantee full respect for religion...
...Italy's greatest industrial dynasties began only 25 miles and nine years apart, and rose with parallel vigor to worldwide fame. In Turin in 1899 Giovanni Agnelli established Fiat, destined to become Italy's leading auto producer. Nine years later, in sleepy Ivrea, Camillo Olivetti founded the typewriter company that became equally famous for its office machines. But fortune has not smiled equally on the two in recent years, and last week one dynasty had to bail out the other. Organizing support from a syndicate of banks and businessmen, Agnelli's grand son rounded up $50 million...
Giuseppe Fietta, 75, has a long career as a papal diplomat but often likes to stroll the streets of his north Italian home town of Ivrea and play boccie with his friends. He became nuncio to Haiti and the Dominican Republic in 1931, to Argentina from 1936 to 1953, when he returned to Rome as nuncio to Italy...