Word: ita
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Dates: during 1954-1954
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...Kenneth concedes that "practically no member of the Authority knows much about television. We have no offices, no staff and no equipment. We are starting from the bottom upwards, not even from the floor up, but from the earth." Even so, ITA hopes to have three transmitters telecasting within a year. The commercial TV shows will be created by specially licensed "program contractors" who, after buying air time from ITA, may then sell advertising space to sponsors. The commercials will be limited to the beginning and end of shows, or during a "natural" break in the program, but sponsors...
...Kenneth aims at providing an alternative-not a competitive-service to BBC. He does not believe that ITA will draw any inspiration from commercial television in the U.S. "What I saw there was pretty hair-raising," he says. "People do say they have very good things in the U.S. Perhaps I struck it unlucky...