Word: intrawest
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...Games over the next two weeks, but although the competition is staged at one of the world's great ski areas, very few visitors will actually ski. "The snow is spectacular. The town is Olympic ready, Games ready. The energy is off the charts," says Bill Jensen, CEO of Intrawest, the company that owns the resort...
...companies are scouting out the market?just as foreign golf-course firms did a few years earlier. This week, Shanghai will host the first-ever Asia Pacific Snow Conference, aimed at educating Chinese on everything from managing ski resorts to choosing the best snowboard wax. Canadian ski-resort developer Intrawest Corp., which runs Whistler Blackcomb, says it may start work on up to five new resorts in China in the next six months. Meanwhile, Italian firm Tecnica, the world's largest ski-boot manufacturer, arrived in China last fall; the company has already sold 1,300 sets of boots...
...companies are scouting out the market-just as foreign golf-course firms did a few years earlier. This week, Shanghai will host the first-ever Asia Pacific Snow Conference, aimed at educating Chinese on everything from managing ski resorts to choosing the best snowboard wax. Canadian ski-resort developer Intrawest Corp., which runs Whistler Blackcomb, says it may start work on up to five new resorts in China in the next six months. Meanwhile, Italian firm Tecnica, the world's largest ski-boot manufacturer, arrived in China last fall; the company has already sold 1,300 sets of boots...
...reports aren't always negative. Mystery shoppers also help employers create incentives for exemplary service. Some shoppers see themselves as crusaders, punishing bad behavior and rewarding unsung heroes. Intrawest ski resorts recently handed out $100 bills to workers who scored especially well on a secret-shopper report. And a top-tier hotel rewarded its staff for finding a way to supply an undercover guest with the late-night Pepsi he requested from the Coke-only establishment. "It used to be about catching people doing something wrong," says Mike Bare, MSPA's co-founder. "But more and more, it's validating...
...king of the hill again. Actually, 11 of them. His Booth Creek Ski Holdings Inc. has acquired 11 ski resorts in just over a year, the latest being Loon Mountain in New Hampshire. He's part of a trend in which four big companies--Vail Resorts, American Skiing, Intrawest and Booth Creek--are rapidly buying up ski areas. The four are banking on snowboarding youngsters and their two-planking boomer parents to create a new era of accelerating growth for a ski industry that has gone nowhere for a decade...
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