Word: intermountain
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Dates: during 1980-1989
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...only on women. Moreover, women generally choose the family doctor and health-insurance package. Such medical realities have led to fierce and unapologetic wooing. Women's HealthCare and Wellness Center in Oak Park, Ill., signed up Dorothy Hamill, Ann Jillian and Rita Moreno to promote its opening last November. Intermountain Health Care has spent $800,000 in the past two years to advertise its ten centers in the Salt Lake City area. Says Women's Services Director Marta Clark: "We copy retailers, department stores and hotels in marketing our services...
...library closings, and federal cutbacks. The business survived them all. And today it is moving, however slowly, toward a new reality-although the latest paper chase sounds like a fairy tale: the Papa Bear, Mama Bear, Baby Bear deal. The term was coined to describe Tom Robbins' 1980 intermountain fantasy, Still Life with Woodpecker. The book was published simultaneously in a $12.95 hardcover (Papa) and a $6.95 quality paperback (Mama), with a $3.25 mass-market paper edition (Baby) that soon followed. The decent (and once profitable) interval between hard-and soft-cover editions may be a thing...
...with the Western Overthrust Belt, which stretches through the Intermountain West from Canada to the Rio Grande, the Eastern strip takes its name from the geological folding and overlapping that occur when mountain ranges are forced upward through sedimentary rock. Some oilmen estimate that such formations in the Western Overthrust states could hold as much as 13 billion bbl. of crude, or more than two-thirds of the amount that might be contained in the Alaskan North Slope...