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Drive-ins, which the trade calls "ozoners" and "airers," could also point to a recent triumph over man and nature. In Denver last fortnight, a once skeptical Hollywood had staged its first world premiere at an ozoner. Heavy rain lashed at the arena, but to see a Warner western called...
Barbecue & Bingo. From their modest start in Camden (NJ.) in 1933, the drive-ins have grown too big to be dampened by rain. They woo the family trade with an imposing sideshow of picnic areas, merry-go-rounds, dance floors, shuffleboard courts and bottle-warming, car-washing and laundry service...
All this, plus the movies, takes as big an investment as a regular cinemansion; one 2,000-car ozoner near Cincinnati cost $750,000. But the payoff is heavy and swift. Example: the atmosphere under artificial moonglow whets appetites so keenly that popcorn, hotdogs and hamburgers sell about four times...
One outdoor impresario estimates that 80% of drive-in fans are not, and never have been, regular indoor moviegoers. The best customers are 1) moderate-income families who bring the children to save on babysitting, 2) the aged and physically handicapped and 3) farmers and factory workers ducking the ritual...
Growing Pains. Most ozoners get by nicely with old movies, but many are clamoring for a chance to show the latest pictures: four Illinois drive-ins are suing for earlier showings. Another growing pain: at least three state legislatures are talking about regulating or taxing the drive-ins, and some...