Word: infratest
(lookup in dictionary)
(lookup stats)
Dates: during 1965-1965
Sort By: most recent first
(reverse)
...business as tricky as it is lucrative. The Flintstones are No. 1 in Sweden and the favorite viewing of Rhodesia's Sir Roy Welensky, but they were ignominiously reduced to background characters in a fly-spray commercial in Italy. Perry Como hit a clinker on Germany's Infratest ratings, Andy Williams on Britain's TAM's. And even blockbuster Bonanza was clobbered by Rawhide in Korea. Another complication in foreign-syndication sales is that U.S. shows come in awkward lengths (a half-hour program has only 26 minutes of action) for nations banning commercials. Kenya, which...