Word: inch
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Another way to keep doctors up to date is the Physicians' Desk Reference (PDR), which looks very official. But, as Burack points out, PDR is an advertising vehicle--a fact most physicians don't know. The 1966 rate was $115 per column inch, so the gross value of the space that year was over $1,725,000. Nembutol is listed there, like the other brand names, and Abbott paid well for the privilege. In his book, Burack calls PDR "probably the shrewdest and most effective means by which the pharmaceutical corporations perpetuate their hold over doctors and patients...
...Half-Inch Accuracy. Surveyor's virtuoso performance was still to come. Noticing a clod of soil dug out of one of its trenches, the craft closed its claw on the clump, biting off about two cubic inches of soil. Carefully clutching its prize, Surveyor maneuvered it into position and then dropped it on one of its footpads, much like a child dropping a handful of sand on its shoe...
...Surveyor's leg and is visible in each picture. From the comparison, they hope to determine the approximate color of the soil. "We placed the soil just where we wanted it," said Caltech Engineer Ronald Scott, who supervised the experiment. "The operation was accurate to within half an inch, working at a range of a quarter of a million miles...
Until recently, an extra six-tenths of an inch was important mostly to carpenters, seamstresses and surgeons. Now, however, that fractional distance has become an $800 million-a-year consideration to the U.S. tobacco industry. Six-tenths of an inch is the difference in length between king-size cigarettes and the 100-mm. size, the hottest new item in the tobacco business. Estimates are that the 100-mms. will get 8% to 10% of the $8 billion cigarette market this year v. only 2% last year, when they were first introduced...
...Wood method, the only explanation of the increased speed is the greatly increased area of visual perception during fixation. On this point the traditionalists do not have to invent new tests. They can waive the results of scientific research which have proved the retina can bring only one inch of a printed line into clear focus...