Word: inch
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...Yale Daily News revealed last week that DKE, a fraternity, used a red hot iron to "brand" its new members during the club's initiation rites. The brand burned a one-half inch delta, the symbol of DKE, into each new member's back...
...Honda's efforts to establish a dealership network. Says Lester Suffield, B.M.C.'s deputy managing director in charge of sales: "Of course we are getting tough. It has taken us 50 years to build up our sales network, and we don't intend to give one inch on this vital issue." Especially grating is the fact that the little Japanese cars coming into Britain pay a 22% duty, while mini-size cars entering Japan...
...narrow wavy red line bobbles against the four walls simultaneously, producing a giant square of four red lines that imprints itself on the spectators as they walk between the wall and light source. In the last room, another homage to the square is created by a bold six-inch-wide band of white light that moves in continuous waves around the room so rapidly that it seems to flash, even though the light square itself remains intact...
Planned Parenthood is another favorite target. "They have tried to stop me every inch of the way; they tell the poor to come to them; I go to the poor. They help only married people and they don't have the guts to challenge the unjust laws in this state. They're not helping me because they are a big corporate concern and they had a monopoly on birth control matters until I entered the picture...
Last week Liggett & Myers went competitors one better. With two 100-mm. brands, L. & M. Menthol Tails and Golden 100s, already out, L. & M. announced national distribution of Chesterfield 101s. The new cigarette is actually 1 mm., or 39/l,OOOths of an inch -the thickness of a dime-longer than competitors, and appears in a plum-colored pack with a large "101" on the front. To emphasize the difference and to create image, L. & M. will play on the "silly millimeter longer" feature of the cigarette, has earmarked a reported $15 million for advertising...