Word: impresario
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Dates: during 1990-1999
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...vast promotion campaign has already started. The idea, says impresario Tibor Rudas, a specialist in mammoth outdoor attractions, is to reach beyond opera buffs to people "who wouldn't know whether Aida is a spaghetti or a swear word." Commercials that ran during soccer matches on cable TV's ESPN started the hype. A music video that will air around the world shows the singers gleefully kicking around a soccer ball and singing what the backers hope will be the new Nessun dorma: the brindisi, or drinking song, from Verdi's La Traviata. (The promoters have not forgotten their prize...
...Books: Impresario Lincoln Kirstein's gilded youth...
...been less fanatic about the sport than Americans. In 1988, when the international federation that governs soccer chose the U.S. as the site for Cup play, it insisted that a professional league be in place by '94. That hasn't happened. Soccer is still a schoolyard pastime and an impresario's fantasy...
Lincoln Kirstein's career as a cultural impresario began early, grounded in two attributes rarely found together in the same person: good taste and money. The latter came from his indulgent father, a partner in a Boston department store, and it enabled Kirstein, during his freshman year at Harvard in 1926, to found Hound & Horn, an influential literary quarterly that ran seven years, published original work by the likes of T.S. Eliot and Ezra Pound and lost approximately $8,000 an issue. Somewhat less expensively, Kirstein also began the Harvard Society for Contemporary Art, an organization that provided much...
...interests were always arty. During her senior year in college she won Vogue's Prix de Paris, a contest that awarded the winner a year in Paris and an internship with the magazine. Her essay was on the great Russian ballet impresario Serge Diaghilev, among others. Diaghilev was a shrewd, sophisticated choice, bound to knock the glossy's one-upping editors back on their heels. Says a Jackie watcher of impeccable credentials: "You could talk with her about Baudelaire, but not about Cromwell...