Word: impresario
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Dates: during 1940-1949
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...outdoor impresario estimates that 80% of drive-in fans are not, and never have been, regular indoor moviegoers. The best customers are 1) moderate-income families who bring the children to save on babysitting, 2) the aged and physically handicapped and 3) farmers and factory workers ducking the ritual of dressing up to go to a movie in town. The drive-ins are also popular with young neckers, but exhibitors deny that their places are, in Variety's phrase, "passion pits with pix." Their righteous defense: nothing happens that doesn't go on in a balcony...
...dark, but slashing ticket prices up to 50% had brightened things considerably. Conductor Ormandy was not worried: the tour, and the Philadelphia's nearly $16,000-a-week payroll (duly noted by the London press) was guaranteed. Hardly worried. either was the guarantor-handsome, 31-year-old British Impresario Harold Fielding, who stood to make up in publicity and prestige what he would shell out of his pocket. Moreover, on a turnabout's-fair-play basis, U.S. Music Czar James Caesar Petrillo would welcome British orchestras to tour...
Nora also has a new fan. Last summer, when Impresario Sol Hurok's secretary asked her to meet another of Hurok's clients, she snorted "A musician? Bah! They're all such egotists." Top-rank, young (29) Violinist Isaac Stern felt the same way about ballerinas, even though he had never paid much attention to ballet, had only seen a part of Les Sylphides once when Hurok had dragged him along. Nora and Isaac, married in November, now think there are exceptions...
...give a darn about money," says Impresario Farrell, grandson of Util-itycoon ($85 million) Anthony Nicholas Brady. "There's no sense making a lot of it. You just have to give it away in taxes." But promoters and crackpots who have set snares for some of Tony Farrell's ready cash have misjudged him: "I'm not a soft touch. These guys around here think I am, but I know what the heck I'm doing...
Bello had not been in a rage, he might not have demanded that the impresario get the finest bulls in Mexico for him and his brother Pepe to fight...