Word: ign
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Dates: during 2000-2009
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...Corp. CEO Rupert] Murdoch bought MySpace - and it's rumored Tom Freston lost his job [as Viacom CEO] over not buying it - everyone talked about MySpace and how smart that was. But several weeks apart from MySpace News Corp. spent even more money on an Internet game company called IGN that nobody's ever heard of since. If you only count the ones that look successful it's easy to be a genius. But unfortunately the shareholders are stuck with the unsuccessful ones as well...
...game's now famous theme song, the Russian folk tune "Korobeiniki." Tetris is now ubiquitous: it's the best selling cell-phone game and one of the top 10 iPhone apps of all time, and has even inspired wacky Japanese game shows. In 2007, video-game website IGN named it the second best game of all time, behind only Super Mario Bros. saying, "It's the puzzle game. Not a puzzle game, THE puzzle game...
...Group and Young & Rubicam have launched dedicated gaming units, and gamemaker Funcom has signed a deal with Massive Inc., a gaming-ad firm, to let players of Anarchy Online play free in exchange for accepting interactive ads. "Teens' media habits are fragmented," says David Tokheim, a vice president at IGN Entertainment, a digital-gaming company. "This is a new way to reach more of them...
...Black People" routine from the Bring the Pain HBO special that helped revive his career in 1996 after three years in the wilderness that followed his underutilized tenure on Saturday Night Live. As the heart of the bit went: "Every time black people want to have a good time, ign'ant-ass niggas f--- it up!... Can't do nothing! Can't keep a disco open more than three weeks! Grand opening! Grand closing! Can't go to a movie the first week it comes out! Why? Cause niggas are shooting at the screen!... I love black people...