Word: idea
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Dates: during 1930-1939
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...Great Britain the Ministry of Supply announced that a 13-year-old schoolboy, one John Clough, had (while bedded with a chill in the infirmary) worked out a new type of air bomb which was a "first-class idea," had passed preliminary tests...
...unlike their British sisters, have no time for flossy uniforms, showy organizations. From the French point of view, the fact that Britain still has less than 1,000,000 men under arms, whereas France has more than 5,000,000, means that as yet British women simply have no idea of what war can mean in feminine sacrifice and struggle to support home and children while father holds the Maginot Line...
...until the day of "World Revolution." Last week this story was nailed by Communist No. 1. He took as his text reports carried by the French Havas News Agency that on Aug. 19 in Moscow, Dictator Stalin, addressing the Politburo or steering committee of the Communist Party, "expounded the idea that the war should last as long as possible so that the belligerents would become exhausted...
Nobody had any copyright on the idea, and Martin Block went to Manhattan's WNEW with it, at $20 a week. Along came the Hauptmann trial, and Block's big chance. His assignment was to fill in between bulletins from the courtroom. He bought a couple of records, treated himself (for $10) to a tryout sponsor, an unheralded reducing pill at $1 a box. "Now I'm not saying that your husband doesn't love you," he soft-soaped, "but when you look into the mirror, are you being fair to him?" Next morning...
...trumped-up rigmarole of his Make-Believe Ballroom, had made $60,000. Slim, trim, gently mustached, he is a darling of the jitterbug trade, has over 2,000,000 regular listeners a week, makes $20,000 a year extra for personal appearances, at $300 per. The Make-Believe Ballroom idea has spread to other cities, offers brisk competition to network stations wherever it exists...