Word: ibeer
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...Steve Sheraton, the magician behind Las Vegas-based Hottrix, a magic and special-effects shop that developed another (apparent) 2008 top seller, iBeer, said dropping the price on his app may have been a mistake. "I'm not selling more at $0.99 than I was at $2.99," he said of the entertaining little app that simulates a glass of beer: put the phone to your lips, tip it and you can "swallow" the beer. He dropped the price as part of a presidential sale on Election Day but said he'll raise it again soon to test his theory. Sheraton...
...Indeed, iBeer's creator, Sheraton, said he's seen it all before, on the old Palm Pilot platform. His first app was E-spresso, in 1999, which created a virtual cup of espresso on the Palm, the first great PDA. "Having lived through the Palm apps market, I was able to predict what would happen here as well," he said. "There are way too many apps, and the prices will drop through the bottom...