Word: hypes
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Dates: during 2000-2000
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...hand, the Time Boxes seem utterly a product of the 1990s, in their disregard for salability, in the intimate nature of their intent. The boxes are found objects, but personalized as specific gifts for a specific recipient. On the other hand, the project does have the '80s element of hype, the building-up of an event, the sole purpose of which is to create something tangible out of what began as a private activity. And even in the performative nature of the opening of the boxes, we sense a latent 1970s effect of theatricality. But perhaps this inclusivity of concepts...
...case, I think Jennifer Lopez is slowly digging her own grave. Nowadays, hype can only get you so far-and then you turn into Carmen Electra. And Jennifer is happily promoting her own image as all ass and sass, no talent to back it up. In this month's Talk magazine, her diva demeanor is on parade. She tells us that her two best friends since childhood keep her grounded-but then we find out that these girls are also her "personal assistants." Meaning that she forks over a wad of cash and they "draw her baths at the Ritz...
...worked. What emerged over the next two years was a hypersmart and sassy voice that does for Silicon Valley and Alley what CNBC did for Wall Street. Knowing what you're talking about counts for a lot in a world of shrieking dotcom hype, and the Standard cut through the noise with speed, exuberance, minimal jargon and a dash of self-deprecating humor. Advertisers ate it up, and the Standard got very fat very quickly. Issue No. 1 had an anemic 25 pages of ads; now they frequently top 200. Ad revenues rose from less than $2 million...
...bubblegum boy band pop--a rags to riches tale of five boys picked from the cowfields to become bonafide pop superstars. Whether the show itself portends the end of the Backstreet Boys, 'NSync, Boyzone etc. remains to be seen, but the soundtrack certainly lives up to all the hype. "2Gether," the opening track, sounds just like every opening track on a boy band album--the whole "We've Got it Going On" thing. Another day, another boy band, you might think--until you hear the hilarious lyrics. The second song, "U + Me = Us (Calculus)" is their not-so-subtle...
Batman had Robin. Johnny had Ed. Every Alpha needs a Beta, especially on the ego-crushing gauntlet known as the presidential race. Here's a look at those tireless bundles of hype and positive energy, the Campaign 2000 sidekicks...