Word: hypes
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Dates: during 2000-2000
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Jackson isn't into hype, but he isn't above mind games. He likes to assign his players books to read--novels, collections of poetry, works of philosophy. The players don't always read them, but the coach feels it's important to give them the opportunity to grow intellectually. "It's a chance for you to get outside of yourself," says Jackson. "A lot of times when you're as egocentric as we are, so thoroughly bound to our own perspectives in this world, it's important to get another viewpoint. TV is great, won't complain about...
Today one preferred technique of hype artists is ticker spamming. A number of legitimate services like Business Wire and the PR Newswire accept press releases for a fee and channel them onto the Net, automatically sorting them onto stock bulletin boards. This gives spammers a chance to float releases, which just might mention well-known companies in the text alongside the dogs they're hyping. "You go on Yahoo, [ask for] a news story on Microsoft, and you could end up with some manufactured handout touting shares that have no prospects whatsoever," warns Kevin Lichtman, creator of the Stock Detective...
...Cheng and Kenny vet roughly half a dozen business ideas. Clients are welcome to move into Incubasia's office and help themselves to logistical support (including Frisbees). The founders also provide expertise and up to $500,000 in financial assistance, plus one of the Internet's most treasured commodities--hype. "Our job is partly to be the evangelist for start-ups," says Kenny. "We have to get the message out." In return, Incubasia gets an equity stake in each company, usually between 33% and 50%. Armed with business and technological know-how, clients are expected to leave the nest...
...have come to expect from summer movies, but it seems as though final editing wasn't ready in time to capitalize on the time of year when people (and their brains) seem to go south, so some genius decided to release it during March. With all the Oscar hype infecting the air at this moment, hopefully _Mission to Mars_ will be buried like many of the film's casualties. In watching _M2M_, the only benefit is that it represents a new low standard in movie making. From this point, De Palma can only go up, and here's hoping that...
...Oscars are such a farce. The Academy voter's average age is probably 60-and they can't differentiate a movie from its hype, even after having seen it. In other words, if you "tell" a voter over and over that you have a good film, well, then, it must be a good film. And no other studio has exploited this minor "flaw" in the system like Miramax. Miramax honchos Harvey and Bob Weinstein know that publicity is the key to everything in the movie business. So every year, they pick one of their films to sell and they shove...