Word: hypes
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...MUSIC. Ah yes, well, there is music on this album, some of it very good, for those willing to wade through all the extraneous hype. Chick Corea (and RTF is Corea's band) always plays well; the success or failure of his records usually depends on the musicians he chooses and the selections he plays. The results here are uneven. Versions of flashy but vapid tunes from Musicmagic (1977) comprise the first two discs. The band is tight, but the intricate mini-fugues and pompous fanfares that highlight the horns still sound gratuitous. The vocal sections are disappointing; Chick...
...late cameraman Geoffrey Unswerth provide some striking compositions (although the camerawork is far too heavy on rising and dipping crane shots), but Donner puts them together ineptly--whole sequences seem chopped up and hurried, and the images don't flow into each other. Superman is 100% studio hype; is the public so gullible that it can flock to a film because the studio says it's a hit, because Warner Brothers has the money to shove dolls, shirts, lunchboxes and ball-point pens into an already garish, mindless popular culture? John Williams has composed his worst and most blatantly derivative...
...almost half of the company's 68 employees) after giving them a Sunday-night pep talk on the phone that one trade-paper publisher compared to "listening to Vince Lombardi." As a breed, record promo men look like blow-dry Willy Lomans. Dressed in satin warmup jackets that hype the latest company acts, they hunker down for long sessions with program directors of radio stations all over the country, pushing the product, offering occasional sweeteners that can range from free T shirts to gram bottles of coke. But, says Radio & Records Editor and Publisher Bob Wilson, "gifts alone...
...Hype and hoopla apart, is there any difference between expensive and popular-priced cosmetics? Yes, there is some. High-priced eye shadow may contain fish scales for extra shine; prestige perfumes have more natural essential oils and fewer synthetic ones than cheaper scents. But Francis Le Cates Jr., a cosmetics analyst at Donaldson, Lufkin & Jenrette, estimates that on average only 80 of the cosmetics sales dollar goes to pay for ingredients. The extra cost of the better ones used in prestige products comes nowhere near accounting for the difference in selling price. The real difference is in fancier packaging, splashier...
...Kaplan success story is a combination of Horatio Alger hype and pure chutzpah. He grew up in Brooklyn, son of a plumbing contractor and a housewife. At James Madison High School, he became enamored to teaching, and recalls now that he used to bribe his stickball buddies to listen to him practice teaching. But while he was enrolled at City College of New York, the tables began to turn...