Word: hypes
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Judging from the grotesquely baroque poster and the huge press hype, however, Luna should shock and titillate its jaded audiences with graphic sex and perverted emotions. A film about incest should fascinate, challenge or perhaps disgust its viewers...
...from a golden career as head of ABC Sports to take over ABC News as well. A collective shudder passed down through rows of the three-buttoned news executives. Arledge was celebrated for zippy sports coverage, instant replays, constant chatter (including the grating homilies of Howard Cosell) and ceaseless hype. Was he going to bring the same show-biz techniques to the serious business of news broadcasting? The man most worried was CBS News President Richard S. Salant, a dedicated keeper of the flame of news integrity against not only the advertising side, but also the entertainment side...
...fact, though hardly new, the chirp and bleat of parochial pride is more blatant than ever. The simple reason: these days the old hooray for the home team gets amplified by all the techniques typical of the age of hype. Localities and larger principalities routinely hire professional publicists and jingle writers to puff up the old image and help sell it like so much soda pop. Provincial self-glorification is both nourished and exported in a growing number of slick regional and city magazines. Moreover, metropolises and counties now go to exorbitant lengths to build spectacular sports arenas, convention centers...
...time when ballplayers wore baggy wool flannel uniforms and played cards on lonesome train rides through the night. His square shape and scowling countenance served him poorly off the field. He could deliver the winning hit but not the winsome quote, and thus suffered in the game of personality hype, the game that, sadly, often seems to count most...
Estimated budget for this extravaganza of self-hype is $460,000, which includes start-up costs, staff, publicity, hall rent and partying. There is no specific allocation for authors who would rather take the money and write. The first Bookies are scheduled to be presented in the spring of 1980, when an appropriately distinguished M.C. suspensefully requests, "The dust jacket, please...