Word: hype
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...there will be many, many Los Alamos--type projects spearheaded by various teams of scientists and engineers seeking to head off a mind-numbing array of potential threats. This much you can count on: some will be elaborate but ineffectual (can you say Maginot Line?), some will be all hype, but some will improve our sense of safety. Because terrorists can pick targets anywhere, counterterrorism has to defend everywhere--from airports to office buildings to cargo ships to hospitals. Sept. 11 shed an urgent light on our vulnerabilities and galvanized us to protect ourselves with something better than duct tape...
...king of spinning off. In the 14 months since Fourtou took over the debt-laden French conglomerate (it has more than 6,000 individual holdings), he has been breaking down the empire piece by piece. Out went the cluster of Internet ventures that never lived up to their hype, the book and magazine publishers for which Messier overpaid, and the water utility that was once the company's core. Even its 18th century French manse, Château de Méry-sur-Oise, about 50 km northwest of Paris, is on the block. Last week came the blockbuster spin...
...premier party isle; a riot of noise and color that would banish the specters of terrorism and SARS and celebrate Koh Samui's transformation from druggy refuge to haven of good, clean family fun. The Beach author Alex Garland was out, floral garlands were in?if you bought the hype...
...jumped 65% in the first quarter of 2003 compared with the same quarter last year, according to the Federal Communications Commission. Samuel A. Simon, chairman of the Telecommunications Research and Action Center, a consumer advocacy group based in Washington, believes many consumers are irate because they fall for marketing hype and wind up buying more minutes of service than they need. A recent Yankee Group survey of 2,500 mobile-phone users, for instance, found that people on average buy 467 minutes of talk time a month but use just 343 of them. Subscribing to services that best suit your...
...book Authenticity: Brands, Fakes, Spin and the Lust for Real Life, who notes growing interest in "services, products and discourse that are unspun, unmanipulated, unpackaged." Not in the ad business. Mark Boyd, head of a new content division at ad agency BBH, says the content-programming hype is huge, though most agencies and their clients haven't figured out what, if anything, to do. He's betting on radio. "We take this out of the radio station. We raise production values. We bring in big-name people," Boyd says, to attract listeners with something different - and better - than what they...