Word: hype
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It’s tough not to head into this Saturday feeling like this was the season—for all its initial hype and potential—left unfinished...
...used to being called naive. "I'm getting neurotic about people overhyping things," he says, "so let me tell you what it doesn't do." Kamen's caution is understandable. He invented the overpublicized, under-performing superscooter known as the Segway--and was responsible for some of that hype. So when it comes to his latest invention, a low-cost, low-power water purifier designed for the Third World, he wants to be clear: he has no idea how to market it or get it to the people who need it. He just knows it works...
After all the preseason hype about this team, those words are almost unbelievable. But they’re true...
...There isn’t as much hype...and that’s what students are trying to change,” he said. “It is a matter of making people wake up and see her campaign as a legitimate campaign for presidency...
...business, but we are determined that it not turn into serious business. We devise a mock Napoleonic "N" with a laurel wreath around it for the neck of the bottle. On the label we poke fun at the usual corny hype on our competitors' bottles with Nomen Vide Optima Expecta ("See the Name, Expect the Best"), Tutto Naturale, and in place of a copyright notice, we have "Appellation Newman Controlee." As a spoof of businesses that tout their ancestry, our slogan is "Fine Foods Since February...