Word: hutchison
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Dates: during 1960-1969
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...When there's trouble, the Boss wants Bob." Nixon all but announced last week that he had chosen his old friend Robert Hutchison Finch for Sec- retary of Health, Education and Welfare. In a jocular speech, Finch, 43, remarked, "I've worked with the President-elect a long time and I can tell you there hasn't been much health in it, there hasn't been much welfare in it, but it's been a damn good education." In the process, he has matured as a consummate politician who is likely to be the next...
Walter Beinecke Jr., 50, heir to a sizable chunk of his family's Sperry & Hutchison Green Stamp fortune and a successful real estate developer and cattle rancher in his own right, thinks he has a solution for old Nantucket's people problems. Beinecke's idea is to "trade up" the island by finding fewer people who will spend more money. "Instead of selling six postcards and two hot dogs," he says, "you have to sell a hotel room and a couple of sports coats...
...Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen-age magazines. The reason I bring this up is that it could be translated into TV and could be very arresting...
...Hutchison: Flair. Lehner: . . ."From the American Anti-Noise League, for exceptionally smooth writing without scratching or squeaking." You hear a trumpet. Tah-Tah! We dissolve to another document. "To Flair from the United Cap Forgetters Council: for having a new kind of ink that won't dry out if you leave the cap off overnight." And a couple of trumpets. Bum-Bum! And on to a third document. "To Flair from the National...
Indeed, enterprising families can still find ample superordinate goals. The possibilities range from tutoring slum kids to organizing block councils, restoring old houses, sailing a sloop to Ireland and running Pop for political office. Steve Hutchison, an Oregon artist, rancher and father of two young sons, offers more ideas: "Build a summer cabin, save the hoot owl, collect thunder eggs, build a telescope, pioneer in Alaska, which desperately needs able people." If the family still lacks a common crisis, says Hutchison, "Hire a wolf to howl at the door...