Word: hotpoint
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Dates: during 1970-1979
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...year-old salesman, Richard Meeker. "I used him as a way to get out of the house," Mary confesses. "It was a pathetic reason to get married." Soon after the Meekers' son Richard was born, Mary landed her first dramatic television role. It was Happy Hotpoint all over again. As the velvet-voiced secretary on Richard Diamond, Mary was invisible, save for her hands and legs...
...thrift theme is also bobbing up in ads for durable goods that economy-minded customers might be expected to put off buying. Ads for Hotpoint appliances now boast that they "give you more than you pay for." The marketers of Toro's lawnfighter, a grass cutter promoted as a convenience item, now include in their ads the pitch that "feature for feature, dollar for dollar, it's the best buy you can make." In an appeal to the austerity mood of corporations, Cessna notes in ads for its new 414 twin turbo engine business plane that...