Word: hotelling
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...This is the most understated overstated hotel in the world," says Wynn. "It's held back just a touch." Even though it's ridiculous to describe a $2.7 billion, 2,716-room hotel with a man-made lake, massage tables in the suites and Wynn's huge signature on the top of the building as understated, in Vegas terms, he's right. There are low ceilings, short hallways and lots of nooks that make the place feel intimate and isolated. In a radical break from casino logic, there is natural sunlight everywhere, and all the restaurants and bars have outdoor...
...Buddhist-inspired restraint in the intricate details on the new hotel, which Wynn is obsessed with, despite an eye disease that causes him to rely on subtle tricks such as holding on to people's arms when he talks to them and leading them into direct sunlight. "His challenge actually helps him," says Don Marrandino, Wynn Las Vegas' original general manager, who has nothing but praise for Wynn, despite having been fired. "He can focus way more on space. You know how some people can close their eyes and see things? He can do that all the time." Five years...
...what America wants--that Wynn finds intoxicating. Looking back, he has little sentimentality for his earlier projects. "I don't latch onto things. They're just exercises in practicing my trade," he says. But in the thick of creation, he's fully engaged. "The 21/2 years of designing this hotel were like 90 days to me. No one saw me. I worked six days a week, and I was in ecstasy," he says. "Then we had to get financing, and that was work." It dawned on Wynn that his earlier, exhibitionist model--battling treasure ships outside Treasure Island, for example...
...despite all the talk of organic spaces, Wynn can't completely keep the old showman in check. His original plan for the hotel called for a small, intimate, all-suites establishment. That didn't last long. It was also supposed to be named Le Rêve, after the Picasso painting, instead of Wynn, after himself. He was certain for years that he wanted all the signs in the hotel to be sleek and minimal. Then he saw the giant Louis Vuitton sign in his retail space a few weeks before the opening. "Now that's a sign!" he told his employees...
...plans to slap that giant signature around the world. His company, Wynn Resorts, is set to open Wynn Macau in China next year, has bid for a gaming license in Singapore, is investigating a London property and in 2008 will finish Encore, a $1.4 billion, all-suites hotel on 20 acres adjacent to the Wynn. Within a decade, the company intends to rip up Wynn Las Vegas' brand-new, Tom Fazio--designed golf course to build housing developments and entertainment facilities...