Word: hotelling
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...Road Less Traveled. At a cost of $3,995 for 22 days, McNeill and his group stayed in a small town and made improvements to the local school, replacing the roof and building bathrooms. "It was a chance to see another country from a different perspective, not a hotel, and to actually meet people in the culture," he says. He is also mindful of the program's other benefits, noting that the trip gave him 75 community-service hours, partially satisfying a requirement for membership in the National Honor Society...
...founder Sotirio Bulgari, the brand has blossomed into a $1 billion luxury powerhouse that also sells watches, ties, handbags and fragrances. Add one more item to Trapani's portfolio, and it isn't something you (or even a Hollywood starlet) could wear around your neck: a five-star hotel. TIME's Dody Tsiantar recently spoke with the Bulgari chief about the company's newest and seemingly incongruent brand extension...
FRANCESCO TRAPANI It's a p.r. machine for the brand. We do not expect that this will be a huge moneymaking venture. It's more an image thing. The main objective--and we hope eventually to have hotels in five to seven markets--is to develop something unique. Our first hotel in Milan, which opened last year, is in the center of the city, but it's adjacent to the botanical garden. So when you are at Bulgari in Milan, you're right in the middle of the city, but you feel like you're in a country house...
TRAPANI True, but you don't need that. I want people to say about Bulgari that here is a company in Italy that has beautiful jewelry, watches, eyeglasses and perfumes, and by the way, they have a very nice hotel in Milan. We also have a second hotel under way in Bali, which is an important destination for the Japanese. It will open next spring. We are negotiating other projects in New York, Hong Kong and some other cities. But it takes time. We want unique locations. We don't need to open just another luxury hotel...
...what had essentially become the world's most muscular police department. His first taste of combat, during a Cuban-refugee riot in Panama in which every member of his unit was wounded, was not even labeled combat. None of his men got Purple Hearts. He was in a hotel in Kazakhstan when word came of the 9/11 attacks. Within weeks his team of 12 special-forces soldiers was dropped behind Taliban lines with little more than weapons, cash and a mission to start a Pashtun insurgency. In one fire fight, Amerine and eight of his soldiers, with the intermittent help...