Word: hormazd
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...Figo's sticker price is yet to be disclosed, but sources at Ford say it will cost around $7,000. Although the price is more than triple that of Tata Motor's Nano city car, "its aggressive pricing from Ford," says Hormazd Sorabjee, editor of AutoCar India magazine in Mumbai. "It could be the cheapest Ford in the world." Says Colin Langan, auto-industry analyst for UBS Financial Services: "Ford's latest moves are all about gaining market share." (See the 12 most important cars of all time...
...Reva may have one factor going for it: "It has a first-mover advantage," says Hormazd Sorabjee, editor of Mumbai-based AutoCar magazine. He adds that the Reva could become "the Nano of electric cars," referring to the world's cheapest car, the Tata Nano, which sells for about $2,000. But that mantle may not have time to stick. India's Tata Motors, in partnership with the Norwegian electric-car research-and-development firm Miljoebil Grenland, plans to launch an all-electric version of the Nano in Norway early next year...