Word: hooper
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Over the head of every sponsored radio show hangs a heavy threat: its Hooperating.* If the rating is too low, the sponsor usually cancels the show. Results: 1) new shows, which take time to win an audience, often die aborning; 2) U.S. radio is encouraged to stick to the trite and truistic; 3) the Hooper system has more influence than friends among radio show folk...
From the beginning, its impresario has been Stanley Sumner, who serves as the manager and part owner (with Lindsey Hooper) of the incorporated establishment. Sumner initially had two obstacles to overcome--the deep-scated distrust of the University community toward so newfaugted a creation as the silver screen, and his own inexperience with a cap-and-gown audience. To help him during the first year of business, he hired a prominent undergraduate as floor manager, Roy H. Booth, Jr. '28, Pi Eta president and baseball team luminary, and, between the two of them, the U.T. got off to a roaring...
George R. Hooper '45, LaGrange, Ill., Eliot House, Economics, Red Book chairman, Student Council, Debate Council, chairman Winthrop House Committee, Union Committee...
...famous linesman passed into limbo last week. The Cooperative Analysis of Broadcasting, Inc., sponsor of the "Crossley rating" system, closed its Manhattan office and went out of business. Cause of death: radiomen decided last summer that the industry-financed C.A.B. was duplicating the independent telephone poll of C. E. Hooper (TIME...
C.A.B.'s passing boomed Hooper. Of Crossley's 92 exclusive clients, 80 had switched to Hooper last week. Until a better system comes along, radio would continue to judge itself by telephone...