Word: hollywood
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...Famous, only sees positives in the 2010 carpet. More media means more words. More photographers means more images. "The red carpet is definitely different and has lost the classic romance in a sense," he says. "Did it lose its mystique? No, I think it's been revolutionized, like Hollywood has always done...
...Sunday afternoon in Hollywood, black limos will arrive one after another for the 82nd Academy Awards, their glamorous passengers spilling out into a rich and stunning celeb parade. It is so rich and stunning that mere mortals have to be corralled along a separate, parallel red carpet - and even these also-rans must be prodded along by security to avoid carpet gawkers...
...iconic symbol, the carpet has lost several shades of its crimson hue in a town that now sees about four red-carpet events a night. "It used to be a rare thing and people used to get excited about the red carpet, but now the mystique is gone," says Hollywood publicist Ben Russo, of EMC/Bowery, a player on the Hollywood party scene. "It's way too oversaturated. Now any mom and pop opening around here can and will have a red carpet." (See TIME's picks for this year's Oscar winners...
...sheer numbers of carpets - West Hollywood even features a yogurt store with a full-time red carpet decoration near the toppings section - is just one of the problems facing the once regal red. A bigger issue is that the celebrity rules have changed, and these rules are being played out on the red carpet frontier...
...office is expected to take a dip Sunday night - at least Hollywood hopes it does, since the industry has labored frantically to jack up the Oscar ceremony's sagging ratings. The show's producers have packed the on-camera guest list with young stars from The Twilight Saga and So You Think You Can Dance. More important, the Motion Picture Academy expanded its list of Big Picture nominees from five to 10, hoping that more hits would be included, since the highest-rated Oscar shows in the past 15 years were when the big prizes went to the megahits Titanic...