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Word: hokum (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...also opened a six-week nationwide campaign of newspaper ads reiterating the industry's defense that "there is no demonstrated causal relationship between smoking and any disease"-a claim that a spokesman for the Government's National Interagency Council on Smoking and Health describes as "typical hokum...

Author: /time Magazine | Title: Tobacco: They Will Not Puff | 3/14/1969 | See Source »

...your story on oldtime fiddlin' [April 26], I heartily agree with the judge that bluegrass and rock 'n' roll is ruining the oldtime music. My father being an old-time fiddle champion, I was raised up on that kind of music, but the hokum that's allowed at some of these contests is far from the original music. I have been a qualified national judge in some nine states west of the Mississippi River and have judged some of the best fiddlers out this way. It's my belief unless this bluegrass and rock...

Author: /time Magazine | Title: Letters: May 17, 1968 | 5/17/1968 | See Source »

...Brotherly skills in brainwashing. In fact, the good public relations man is more than a pressagent-though not even the best is ever wholly free of flackery-and considerably less than Big Brother. His calling contains more than its share of what the Nation long ago called "higher hokum." But it is also a legitimate and essential trade, necessitated by the complexity of modern life and the workings of an open society. It is growing today, says Harvard Government Professor Seymour Martin Lipset, because "there is ever more direct communication between power and people...

Author: /time Magazine | Title: Essay: THE ARTS & USES OF PUBLIC RELATIONS | 7/7/1967 | See Source »

...tries to make her way to the top of the charts. Should she decide that happiness is just a thing called dough? Or should she step down into the role of mousewife to her baritone boy friend (Gil Peterson)? Eventually, as is proper in this kind of Hollywood hokum, she does both. But before the final fadeout she is preached at and screeched at by Roddy McDowall as her manager, Phil Harris as a TV producer, and Mrs. Miller (TIME, May 13, 1966) as herself. After a cascade of blaring echo-chamber numbers, Mrs. Miller's wobbly warbling sounds...

Author: /time Magazine | Title: Cinema: A Thing Called Dough | 5/19/1967 | See Source »

...everything Napoleon had without the downfall. I was told this at her birth, so I was able to prepare." But Hollywood was not prepared for Linda's big Power play. During the past month, she has waged a selling campaign that ought to win an Oscar for Haughty Hokum and High Hucksterism. "Before Romina is 21," declares Linda, "she'll be making more money than Elizabeth Taylor. Liz will need a wheelchair by that time, the way she's carrying...

Author: /time Magazine | Title: Actresses: Have Nymphet, Will Travel | 5/12/1967 | See Source »

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