Word: hocuspocus
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Dates: during 1930-1939
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This maudlin hocuspocus, together with far too much stunting and propagandizing, slows down the tempo of the show to a very ordinary invalid's walk. If the fabulous invalid survives, it will be thanks more to its own constitution than to the ministrations of Broadway's highest-paid, by-appointment-only play doctors...
...through Manhattan business offices last week were pleasant, well-groomed young women representing James McCreery & Co., big old TIME, fame 21, 1937 Manhattan department store. Among other young women on moderate salaries the McCreery solicitors were seeking applications for "membership" in McCreery's "Junior Club." Stripped of merchandising hocuspocus, McCreery's "Junior Club" was merely a drive for new charge accounts. The application blanks requested the usual vital statistics, the applicant's name was turned over to a credit agency for the usual check...
Last week Capt. Joseph Medill Patterson, 55, returned to Manhattan from a well-earned vacation in Europe. He could not possibly call himself a drone. His income was many times more than $10,000 a year, but he got it by no hocuspocus. He no longer wrote Socialist tracts, but he was doing more in behalf of the working people than his tracts ever accomplished. All of which was due to the fact that Joseph Patterson was editor & publisher of the newspaper with the largest circulation in the land, the tabloid New York Daily News, which last year earned...