Word: hirschorn
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Dates: during 2001-2001
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...paying subscribers at about $200 a pop. Like other online information sources, from Microsoft's Slate.com to TheStreet.com Inside.com overestimated people's willingness to spend real money for a virtual product. "It's one of the Darwinian realities of starting a new business now," says Michael Hirschorn, co-chairman of Powerful Media. "You don't have the luxury to kick back and say, 'Let's build brand awareness' and 'leverage eyeballs.' You have to prove yourself very quickly...