Word: hersch
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Dates: during 2003-2003
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...sugary sodas are designed to appeal to kids, what are adults supposed to drink? If Steve Hersch has his way, they'll reach for a more mature kind of soda like his. Hersch, 37, is the founder of GuS (Grown up Soda), a new line of less-sweet but intensely flavored sodas such as Dry Valencia Orange, Dry Meyer Lemon and Extra Dry Ginger Ale. "When you grow up, your tastes change," he says. "You want drinks that are less sweet and more flavorful." And he's not the only soft-drink entrepreneur chasing this market. Tommy's Naked Sodas...
HoCo members said they were pleased with the popular, albeit abbreviated, event—and HoCo treasurer Paul H. Hersch ’04 said last night that they had at least broken even on the event...