Word: hellmann
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Dates: during 1950-1959
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...hard core of national brands that the private labels have never been able to copy successfully. These include Campbell's soups, Heinz's Ketchup, Gerber and Beech-Nut baby foods, Betty Crocker and Pillsbury cake mixes, Kellogg and Post cereals, General Foods' JellO, and Hellmann's mayonnaise. Explains Pillsbury Co. Vice President James Rankin: "Where much research, refinement and technology are needed, the private brands lag behind. Because we keep up quality and are always sure of enough research on new products and enough advertising to tell the public about them, we have no fear...
FOOD MERGER is in works between fast-growing Corn Products Refining Co. and Best Foods, Inc. to create grocery processor second only to General Foods Corp. (annual sales: $1 billion). Corn Products (Mazola salad oil, Karo syrups) grossed $495 million last year, while Best Foods (Nucoa margarine, Hellmann's mayonnaise) grossed $114 million...