Word: heinekens
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...branded as Australian but brewed in India. The company has been operating in India since 2000, and last year made a profit of about $7.5 million on $230 million in revenue - enough to convince it to invest $500 million more in India over the next five years. Carlsberg and Heineken have been in India less than three years, but both companies are expanding. Heineken bought a 37.5% interest in India's largest alcohol company, United Breweries, while Carlsberg has invested $53 million to reach its target of 5% of the Indian beer market this year. InBev, which recently bought competitor...
These better-tasting beers have found a receptive audience among Europe's middle-aged drinkers, thanks in part to government health campaigns. "People today are more informed about health risks," says Julio Cuesta, spokesman for Heineken Spain, which owns the country's best-selling alcohol-free beers, Buckler and Kaliber. Those trying to tame their beer guts also like that many nonalcoholic beers contain half the calories of their intoxicating cousins...
...private drinker; the President would invite guests upstairs for a secret cocktail while his wife, "Lemonade Lucy," served non-alcoholic drinks downstairs. The Eisenhowers rarely served mixed drinks, Ronald Reagan enjoyed the occasional screwdriver, and George W. Bush, a recovering alcoholic, drank Buckler, a non-alcoholic beer made by Heineken (which is Dutch...
...Heineken. :25 is priceless...
...Senate is in the midst of a terrible crisis, and I'm here to help. First of all, there's the minifridge. Is this caramel? Moose blood? I have no idea. But when I miraculously scrub it clean, all Senator Jon Tester notices is the Heineken minikeg in the garbage. In Montana, he explains, you don't throw away beer, even on office-moving day. In New Jersey, I tell him, you get pizza and beer when you help someone move. In Montana, I learn, people don't take obvious hints...