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Word: hef (lookup in dictionary) (lookup stats)
Dates: during 1982-1982
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Usage:

...worked very hard at developing its image and standing for quality," he says. "That image, over 27 years, has been established in a very positive way." It also has had a salutary effect on Escapade. Before the Playboy partnership, Escapade was available on some 100 cable systems. Now that Hef has come onboard, Maglio is expecting to attract an additional 115 cable outlets by June...

Author: /time Magazine | Title: Video: Bunnies on the Home Tube | 2/15/1982 | See Source »

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