Word: hedda
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...past year, Hedda Hopper has been the No. i aerial gossip of Hollywood. Thrice weekly over a CBS network she has broadcast tittle-tattle about celluloid hotshots, under the sponsorship of the California Fruit Growers Exchange. Supplementing her syndicated newspaper column, Hedda's program has helped her to move in on the domain of Louella Parsons, Hearst's quidnunc extraordinary, who used to have Hollywood in her pudgy palms. Last week Gossip Hopper went swirling to Manhattan to be lionessed at luncheons, ballyhooed all over town...
...fifth wife of the late, oft-wedded DeWolf Hopper, Hedda was born Elda Furry near Altoona, Pa., changed her first name as well as her last after marrying Hopper, partly to distinguish herself from her predecessors (Ella, Ida. Edna and Nella), partly to comply with the instructions of a numerologist. Her long connection with the cinema dates back 25 years. Credited with knowing more extramarital yarns about cinemagnates than even the relentless Louella. Hedda was signed up for a Hollywood column three years ago on the recommendation of M. G. M.'s publicity office, soon established herself so firmly...
Tall, handsome, fiftyish, with a weakness for dizzy hats, Hedda is rated less inaccurate than most of the gossips, in a notoriously inaccurate field. An impetuous pourer-out, she seldom goes through a show without muffing words, mixing up names. Typical blunder last week was an item praising Jack Dempsey, which she gaffed into a plug for Jack Benny. Leaving the studio, she usually remarks, "Boy, I sure kicked that...
...When possible she answers audience questions on her age ("neither as old as May Robson nor as young as Shirley Temple"), whether Dorothy Lamour's sarong has a zipper. Before she is through she will visit Philadelphia, Detroit, Cleveland, Chicago, bear out the observation of her archenemy, Columnist Hedda Hopper, who once cracked: "They ought to change the old adage to 'Be a columnist and see the world...
More than that he did not have to say. Hedda Hopper shook his hand understandingly, hopped in her car, drove straight to the office of the Los Angeles Times. There she wrote a new lead, quoting James Roosevelt's words. The front page was replated, pushing aside news of the war in Europe. At four in the morning on a quiet Sunday last week Hedda Hopper's story was on the street. A characteristic California story, it ranked as the Pacific Coast's newsbeat of the year...