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Word: harvard (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...Harvard University, whose business school has long been a training ground for some of the nation's top corporate minds, has decided that it will no longer give away its profitable name gratis. By January 1991, companies that produce everything from sweat shirts to chairs to coffee mugs emblazoned with the name Harvard, the university coat of arms or the motto VERITAS (truth) will have to pay for the privilege. Despite an endowment of some $4.5 billion, the oldest U.S. university can always find uses for an extra $500,000 a year, the amount that the trademark license could eventually...

Author: /time Magazine | Title: MARKETING: Seat of Higher (L)earning | 12/25/1989 | See Source »

...Harvard tested its product appeal during its 350th anniversary in 1986, and has looked closely at trademark possibilities in Japan. The take from anniversary merchandise was about $50,000, and for the past three years items led by a Harvard University line of menswear have generated $130,000 annually in royalties in Japan. Harvard would like to license a maximum of 100 U.S. companies to produce merchandise...

Author: /time Magazine | Title: MARKETING: Seat of Higher (L)earning | 12/25/1989 | See Source »

...same conclusion. In October the brothers announced that they were in effect demoting themselves and bringing in new management to salvage the firm. Their choice for savior: Frenchman Robert Louis-Dreyfus, 43, former president of IMS International, a New York City-based pharmaceutical and marketing firm. Louis-Dreyfus, a Harvard Business School graduate, will take over as Saatchi & Saatchi's chief executive on Jan. 1. Maurice will retain the title of chairman, and Charles will continue as the company's executive director...

Author: /time Magazine | Title: Sibling Setbacks | 12/25/1989 | See Source »

...reigning 800-meter NCAA champion and All-America selection, the women should be able to match their second-place finish in last year's Heptagonal Championship. Rainey already has qualified for the NCAAs in the 800 with a time of 2:06.8 at the Harvard Invitational...

Author: NO WRITER ATTRIBUTED | Title: Thinclads Loaded With Depth | 12/19/1989 | See Source »

Catherine Griffin leads the women in the field events. Griffin set two records at the invitational in the shot put and the 20-lb. weight. Her 46-ft., 7-1/4-in. throw was good enough to earn her a spot in Harvard's record books as the longest women's shot put ever...

Author: NO WRITER ATTRIBUTED | Title: Thinclads Loaded With Depth | 12/19/1989 | See Source »

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