Word: hardback
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...huge Protestant evangelical market, however, is flourishing. Word, Inc., a record-and-book publishing firm in Waco, Texas, has produced a pair of phenomenal bestsellers on spiritual group dynamics by an Episcopalian oilman named Keith Miller (TIME, Sept. 19). Together they have sold some 700,000 hardback copies. Other evangelical bestsellers stress personal experience. David Wilkerson's The Cross and the Switchblade, for instance, tells of Wilkerson's life as a street minister amid New York City's gangs, and has sold more than 6,000,000 copies, mostly in paperback, in 24 languages. Some...
...seeking out the hard things in life-climbing Mount McKinley; pointing tiny boats through the high seas; getting married; commuting. Some special souls in search of a really refined form of self-punishment even begin to write. Each year only about 130 of them endure to achieve contracts from hardback publishing companies and so acquire the dubious title of "first novelists." And that is often only the beginning of their troubles...
...first novel. By dint of great care and devotion -especially to getting convincing jacket blurbs from established writers-some publishers do make a little money on serious first novels. But even when properly handled, the average sale of a remarkably skillful book is not likely to run over 6.000 hardback copies. The best guess at an average is 3,500, with more than half of that sale coming from public libraries around the country...
Once you've gotten your textbooks, however, you'll find that the Coop also has an excellent paperback department on the second floor of the annex, and a hardback department with all the bestsellers- Love Story, Everything You've Always Wanted to Know About Sex ( but were afraid to ask )- on the first floor. You get the same rebate deal if you join...
...Phillips Books (7 Holyoke St.) has a good hardback selection, and a limited paperback selection upstairs. The Grolier Book Shop (6 Plympton St.) specializes in poetry, and is a lot of fun to poke around in. The Star Book Shop (29 Plympton St.) buys and sells old and rare books. It is, incidentally, located right in the back of the Lampoon Building, which is impressive for its ugliness...