Word: hallmark
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Sixty-one years after his hallmark book “Economics: An Introductory Analysis” was first published, Paul A. Samuelson, the first American to win the Nobel Prize in economics, died in his home on Sunday after a brief illness...
...economy may be showing signs of perking up, but the recession's gloom has hit the holiday-card industry. Greeting-card giant Hallmark has rolled out some 25 new recession-themed cards this year - up from just five last year. "We can say it: This wasn't the year that any of us had hoped for," reads one gold-inked card. Another shows a small Christmas tree with three wrapped presents underneath: "We don't have to have a lot to have everything...
...sharp dose of sobriety for the card company known for purveying sunny good cheer. This year's offerings are not "sugarcoated or idealistic," says Mark Andrews, product manager for Hallmark's holiday-card division...
...company that is steering clear of the crappy economy, however, is Hallmark's biggest competitor, American Greetings. "Our cards don't specifically call out negative or challenging times," says spokesman Frank Cirillo. "It's a time of year when people can embrace their relationships and focus on the other people in their lives that give them strength throughout the year...
...Hallmark is already rolling around ideas for next Christmas - when people may be feeling more upbeat than they do this season. But for now, the best it can do is try to lighten the gloomy economic mood. "Due to high costs, Santa had to cut back on his help this year," reads one card. Let's hope those laid-off elves still care to send the very best...