Word: half
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Dates: during 1940-1940
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This was not forthcoming last week. Having lost from one-fifth to one-quarter of all his troops-and probably having nearly half his Army so disorganized as to be out of action-Marshal Graziani was in turn praying for help from home. The disorganization of his armies was the more complete in that most of their attack equipment, massed in the east for a drive on Alexandria and Cairo, had been lost. (The British were astonished at how heavily the Italians had planned to travel, and also at curious shortages in the equipment, especially steel helmets, barbed wire.) Graziani...
Gaston came into being year and a half ago when Chateau Martin's president, a onetime hosiery man named Martin Lefcort, decided that it would be a good idea to have a Frenchman plug his California wines. The notion was developed by Chateau Martin's advertising agent, Herman C. Morris, whose outfit whipped together a series of chats by a comic Frenchman, who, after a sip of Chateau Martin '39, uniformly wound up: "I go queek get my citizenship papers." This folderol, tried over a few stations, was so successful that Chateau Martin upped its spot announcement...
Confidence and prosperity are the chicken-&-egg of economics. Does confidence turn the wheels, or do turning wheels churn up confidence? A.D. 1940 settled the second half of this dilemma: they don't necessarily. There never was a year in which Business had less confidence, or in which industry moved faster...
...salesmen went fishing. It was a productionman's show. Shrewd Old Dealer Eugene Grace opened his mouth just wide enough to lap up the cream of the business. He also took the lead in cooperating with the New Deal's exhortations to expand: $100,000,000 worth, half of which was Government money. On the rest, he got a favorable amortization deal from the Treasury for tax purposes...
...short-term losses (on securities held less than 18 months) from short-term profits taken on other transactions this year, carry any net loss over to deduct from next year's short-term profits. On long-term transactions (securities held more than 18 months) he could claim only half to two-thirds of the loss, but could apply it against income of any kind...