Word: haired
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...answer could be worth a pretty penny for L'Oreal. Over the past decade, the world's largest cosmetics concern has transformed itself from a French company focused on white women into a global titan whose skin, hair and cosmetics products are tailored to consumers from Dallas to Delhi. L'Oreal has a strategic gift for taking cosmetics brands, giving them an innovation injection and a marketing makeover, and then rolling them out across the world: antiaging potions for American boomers or lipsticks for young Chinese. L'Oreal is even working on beauty from the inside out: how about...
...this week, will hit $18.2 billion, allowing the company to achieve its 19th consecutive year of double-digit earnings growth. According to Morgan Stanley, L'Oreal is the only cosmetics company over the past five years to have maintained or grown its market share in categories like cosmetics and hair care, both globally and in the U.S. Consider Maybelline, the U.S. mass-market cosmetics house that L'Oreal acquired in 1996. The French giant revamped the brand's drab packaging, relabeled it Maybelline New York to give it an urban edge and took it on the road. From...
Africa is a case in point. SoftSheen/Carson already has a strong presence in South Africa, where in 2002 it accounted for about 41% of that country's estimated $90 million black hair-care market. But L'Oreal wants to have as big an impact in other African markets. Oddly enough, this is where the U.S. comes in. Africans, says Evrard, "believe that if [a product] is good for the highly demanding U.S. black consumer, it might also be better for them...
Although many consumers know it for skin-care products like Plenitude, L'Oreal had its origins in hair care. In 1907 French chemist Eugene Schueller developed a line of synthetic hair dyes, known as L'Aureale, or Halo, and started selling them to Parisian hair stylists. Almost a century later, Schueller's once tiny company presides over a host of high-profile beauty names such as Lancome and Garnier. The company's top 14 global brands account for more than 90% of its $14.3 billion in consumer sales...
...High above the earth, a European space-agency satellite is transmitting data to L'Oreal about where global-pollution levels are strongest--so L'Oreal can adapt its moisturizers. There's even a team of people trying to figure out how to biologically trigger total color recall in human hair, potentially making hair dye a thing of the distant past...