Word: hagna
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Dates: during 1960-1960
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...dill. Yet the Dilly Bean, touted as "the best idea since the peanut and the pretzel," last week had captured the fancy of cocktail-hour nibblers on the East and West coasts, and was rapidly making tycoons out of two ex-schoolmarms who run Manhattan's Park & Hagna Inc.. the bean's maker. People also serve Dilly Beans in martinis, salads, sandwiches, cream cheese and beef Stroganoff-and have discovered that poodles love them. Eaten right from the jar, the spicy, nonfattening (1.5 calories each) green beans have inspired a new party sport: watching the expression...
...Dilly Bean's success is a tribute to the power of advertising. Armed with her mother's Southern recipe for pickled beans, a North Carolinian named Sonya Hagna, 24, decided to give up her New Jersey schoolteaching job in 1958 and take a fling at pickling. She enlisted Fellow Schoolteacher Jacquelyn Park, 25, began pickling Dilly Beans and packing them by hand, then set up Park & Hagna with joint capital of $4,000, engaged a fledgling ad agency named Papert, Koenig & Lois. The agency suggested an irreverent ad campaign aimed at making dilly-tantes out of people...
This year Park & Hagna will sell some 360,000 jars, worth about $157,000, in 32 states; next year it hopes to sell 6,000,000 jars, advertise its beans nationally, also come out with a relish...