Word: hadacol
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...Osier noted still dies hard. The biggest medicine-show extravaganza of all, says Author Carson, was staged in 1950 with Dixieland bands and Hollywood stars to promote a $1.25-a-bottle tonic that pulled in millions for a spellbinding Louisiana legislator named Dudley J. LeBlanc. The potion was called Hadacol, and it contained 12% alcohol. The Hadacol empire wound up in a tangle of bankruptcy proceedings...
SUPERSALESMAN Dudley J. Le-Blanc, concocter of the leeringly ballyhooed patent medicine, Hadacol (TIME, Sept. 10, 1951), is open for business again with a new vitamin-and-alcohol cure-all he calls Karyon ($1.25 for a 7-oz bottle). Compared to bad-tasting Hadacol, says Medicine Man LeBlanc, "this has a very classy taste. We've flavored it with lemon extract...
...Hadacol...
...Manhattan's federal court, Hadacol's purchasers filed a voluntary petition for financial reorganization. After paying LeBlanc $250,000 down (previously announced as $1,100,000) for the company, they made some shocking discoveries. Hadacol's $3,600,000, 15-month profit had somehow mysteriously turned into a $1.8 million second-quarter loss. Worse, they charged that LeBlanc had 1) concealed $2,000,000 of unpaid bills and a tax debt of $656,151 to the Government, 2) falsified Hadacol's records to show $2,272,000 of "accounts receivable" which, in large part...
...court named a trustee to try to get the prostrate horse to its feet again, a new whiplash struck it. The Federal Trade Commission complained that Hadacol's leeringly prurient ballyhoo ("The Hadacol boogie makes you boogie-woogie all the time") is "false, misleading and deceptive" in representing the nostrum as "an effective treatment and cure for scores of ailments and diseases...