Word: habitrol
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...marketer Marion Merrell Dow Inc. quickly created a huge demand, which soon outstripped supply. That was good news for rival Ciba-Geigy Corp., which now claims more than half the market, in contrast to about 30% for Nicoderm. But Ciba-Geigy, which has already sold more than 70 million Habitrol patches, has been forced to curb promotion and ration its product, allowing newcomer ProStep, introduced by American Cyanamid Co., to grab a 13% market share...
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