Word: gupta
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...Hollywood - their domestic demands are just too great. Khan could because he had time to spare. Had Khan had better looks for the Indian industry or been given a break in mainstream cinema earlier, Time might not have had the opportunity to introduce him to its global audience. Premdayal Gupta Indore, India
...masala movies" - spicy escapades guaranteed to titillate rural masses with increasingly outlandish plots, tawdry lovemaking scenes and bombshell heroines. Distributors would literally call the shots, sitting in on previews with directors and saying, "Let's add a song sequence here, let's have a rape scene here," explains Shubhra Gupta, a film critic in New Delhi. But Khan chose his Bollywood work carefully, waiting for the occasional good story or compelling role. "Irrfan stayed and fought and created his own path," Sharma says. (See the 10 Indian films to Treasure...
...appeal to the urban middle classes, a far cry from the bare-bones cinema halls and marquees of small towns and villages. "You went from 1,000 seats to 100 seats, where it was easier to show films that did not require 1,000 people to break even," says Gupta. Studios could make healthy profits with smaller budgets, giving directors the freedom to do more inventive stories, without huge stars or musical numbers. Khan starred in one of the early "multiplex movies" - Maqbool, a 2003 retelling of Macbeth - and the genre has thrived. (Read "Hollywood Meets Bollywood: Finally, a Love...
...diversification, Indian companies hope to regain some momentum after a dismal year, at the same time becoming even tougher competitors to IBM, Accenture and other industry leaders. India's companies "clearly realize that if we want to be global players, we need a presence in emerging markets," says Sangeeta Gupta, vice president of India's National Association of Software and Service Companies (NASSCOM) in New Delhi. (See pictures of Saavn: Bollywood gets digital...
...NASSCOM's Gupta calls the crisis an "inflexion point" that has jarred Bangalore into moving more quickly into markets with higher potential for economic growth. K.R. Lakshminarayana, chief strategy officer at Wipro, says that, with the West mired in "an economic reboot," his company has over the past two years opened operations centers in China, Egypt and the Philippines, while expanding others in Brazil and Romania. These markets, he says, will help Wipro achieve its primary goal: "the maintenance of velocity." (Read "Stressed Out in India's Tech Capital...