Word: greenough
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Dates: during 1950-1959
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Running this cook's colossus is a job for a man with tried and tested ingredients. The man: Charles Greenough Mortimer, 59, the solidly packaged (5 ft. 10 in., 195 lbs.) chairman and chief executive officer of General Foods. The ingredients: a mind as restless as a bubbling stew, a big pinch of Madison Avenue savvy, a full measure of shrewd selling experience. All this is mixed with an insatiable curiosity about the U.S. woman-what food she buys, what she would like to buy, and how it can be made easier to serve...
...Rogues. Charles Greenough Mortimer was born in Brooklyn, the son of a brilliant but unbusinesslike inventor father and a sensible, businesslike mother, who is still alive at 86. A stout boy who learned to fight early because his playmates called him "Fatty," he was an only child and one of a long string of Charles Greenough Mortimers. "I made the mistake once," he says, "of tracing the Mortimers back to England. I got as far as the one who seduced the wife of Edward II and I stopped. They were all rogues...
...dubbed it "Done Commuting." He is devoted to his family, seldom brings his briefcase home or does business entertaining there. He and his wife Elizabeth (everybody calls her "Jerry") were married 32 years ago (his first wife died in childbirth), have a married daughter Mary and three sons: Charles Greenough, 33, and John, 30, both married and working in advertising, and Lee, 19, a sophomore at Denison University...
...Hall and Santa Monica, Cal.; Gary M. Grikscheit '63, of Straus Hall and Birmingham; William C. Hodge '63, of Wigglesworth Hall and Springfield, Ohio;; Alfred J. Kahn '63, of Wigglesworth Hall and Houston, Tex.; Stephen A. Keese '63, of Stoughton Hall and Chattanooga, Tenn.; Phillip L. Stotter '63, of Greenough Hall and South River, N.J.; David W. Walker '63, of Thayer Hall and Canaan, N.Y.; and Ronald H. Winston '63, of Matthews Hall and Scarsdale...
...Asked in Greenough to produce draft cards, the youths retorted that orphans do not need them, although one of them admitted Saturday that he had a card in his hotel room...